A recent research study suggests that nearly 44 percent of agents gained a new customer by means of social media postings in 2020. Last year, social media was only second to referrals for adding new listings.
When asked to pick where they would focus on developing their firm in 2021, 82% of agents said “improve social media presence.” Even email marketing campaigns were outdone by social media.
Here are some of the reasons why digital marketing is important for your real estate firm:
For many individuals, search engines are a primary source of information
These days, most people turn to a search engine for literally all the information they need. When it comes to obtaining information, not one single person out there these days is interested in going around here and there between their family members and neighbors when a computer or smartphone can get it in a matter of minutes.
You should, therefore, establish an online presence to improve brand recognition and visibility. After all, this is the spot where your leads hang out and you don’t want to lose them.
Credibility is important for every business out there, and establishing it is of utmost importance in the world of real estate. Customers’ online reviews are one of the simplest means to earn trust and credibility. Customers can leave a review on your Google business page, for example, about their experience with your services.
When potential consumers are trying to choose whether or not to use your service for the first time, a couple of good reviews on your page can help them trust you. In the real estate industry, where you’re attempting to persuade your consumers to part with their cash in order to make major property purchases, this trust is a huge asset.
Not everyone in your community will notice or care about your banner or poster hanging on the street. Plus, traditional means of marketing would prove to be not too worthy in cases where you wish to reach out to people beyond your neighborhood – and this is something digital marketing can easily help you out with.
Paid ads in digital marketing and higher search engine rankings achieved through SEO can make it very easy for you to target the right audience and reach out to potential clients beyond your local market.
United SEO is an established SEO and digital marketing agency in Dubai dedicated to helping businesses grow. We are here to help you engage with your clients in the digital realm and follow conversion-focused, white hate SEO strategies to ensure increased rankings in leading search engines!
Email: info@aspo-ireland.org
